Instagram, as the second social network to be accessed after Facebook, has about 500 million daily active users worldwide. Over the years, it has become the most common platform for businesses, advertisers, and consumers, with about 70% of popular hashtags related to a brand. Instagram not only allows brands to present their products and inspire the audience but also allows them to humanize their content. Active users on the platform spend an average of about 7 hours a week browsing new content and communicating with brands. You must design your content marketing strategy by taking into account the changing nature of this platform Socially go to increase your Instagram followers. The following is a list of some tips to help you achieve this goal.
1. Post content regularly
Setting a publishing schedule is an extremely important part of your content marketing strategy. Brands usually want to present their new products to their followers, but at the same time, they do not want to spam them. On the other hand, if you publish your content once a month, it is also not an effective strategy. You need to find a balance between the two and develop a posting schedule so that your brand always stays fresh in the minds of followers on Instagram. Posting large amounts of content in one day is not recommended. In case you have a lot of content, you better arrange it between stories and posts. According to some research socially go, top brands usually publish an average of 1.5 times a day, which is 10-11 posts per week.
The live streaming option on Instagram can be very useful for brands to place their content. The advantage of this is that it allows you to communicate with your followers in real-time. The best way is to keep the question-and-answer session on the “run live” function. This allows followers to post comments on Instagram related to any questions they may have about the brand. Responding to these comments or acknowledging as many users as possible is extremely important. You can also use the broadcast function to demonstrate new products, introduce some of your employees and tour your facility.
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3. Conduct a competition analysis.
It is important to conduct a competitive analysis to determine what content other brands and retailers would publish. The best way to do this is to search for terms related to your industry or business, which will give you a list of related accounts. If you already know your competitors, it becomes quite easy socially go. You can then review these related accounts to find out about the posts that have the most engagement, their captions, and popular hashtags, as well as how often they post their content. This will allow you to find out opportunities that your competitors may have missed, and then include them in your content.
4. Partner with social influences
The most effective tactic for marketing your brand, services, and products is to use influence on social media. Most marketers believe that this strategy works best compared to others socially go. This is because social influences already have an audience base that trusts them. If you can use the services of influencers to place your brand, you are guaranteed to make sales. It is advisable to go with influencers who have about 10 to 50 thousand followers because they usually have a more authentic interaction to buy Instagram followers Australia.
5. Encourage user-generated content
User-generated content (UGC) is a promotional tactic that encourages users to post stories, photos, and videos related to your brand on their profiles. This works in a way that would be a recommendation and allows a wider market base to find out about your brand. You can launch content to encourage UGC and then display user photos on your profile. This would encourage other users to send and share their posts related to your socially go product.
Combining these strategies with your existing one will help increase your brand’s sales and generate more views on your brand’s Instagram page. You can also use the Instagram feature that allows companies to sell their items directly on the platform.