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The Do’s and Don’ts of SEO Content Creation

It’s said that 68% of online activity starts with a search engine. 

SEO-search engine optimization is an essential part of successful content creation. Without it, your page won’t rank highly on search engines, meaning people won’t be able to find your website.

If you’re new to SEO marketing and are looking for some quick tips to help guide you, we’re here to help. Keep reading for the dos and don’ts of SEO content creation. 

The Don’ts

Knowing what not to do when it comes to SEO is just as important (if not more!) as knowing the best practices. Here are some SEO mistakes to watch out for. 

Stuff Keywords

Keyword stuffing is putting as many relevant keywords in your article or page in the hopes of the page ranking higher on search engines. This is a big no-no for SEO, and it ends up making your content awkward and unreadable. 

Not sure which keywords to focus on? Look into keyword analysis for SEO

Link to Pages in a Misleading Way

Whenever you use hyperlinks, make sure the anchor text coincides with the site that text will lead them to. For example, if a user clicks on “brunch options near me,” they’re expecting to be taken to a site that talks about brunch in their area, not some other topic. 

Forget to Optimize Your Site for Mobile

More online searches are done on phones now than on desktop computers. Because of this, it’s important to make sure your site is readable on mobile devices. 

The Dos

Now that you know which mistakes to avoid, you can focus on the SEO tactics to pay attention to. Here’s a look at three ways to make your site stand out from the competition.

Use Relevant Keywords

Keywords are one of the most important parts of great SEO. Include relevant keywords into your content, with more specific keyword phrases being the goal.

For example, if you’re posting a blog article about trail running, don’t just use “running” as your keyword. Get more specific with keywords like “trail running,” “trail running gear,” or “off-road running.”

Focus on Readability

Is your text too small? Do you use too many colors or images that distract users? Search engines won’t prioritize sites with poor readability.

Use easy-to-read fonts and short paragraphs, focusing on improving user experience. 

Create Title Tags and Meta Descriptions

Your title should tell users what the article is about, ideally including a primary keyword. The meta description not only gives users more information about the post but also tells search engines the content of your post.

Make these engaging so users are more likely to click! 

Make Your SEO Content Creation Stand Out

Great SEO content creation will help boost your Google ranking and get your site seen by as many people as possible. By following these dos and don’ts, you’ll be on your way to more page views and increased engagement. 

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