Did you know that mobile ads account for more than half of all digital ad spending? That’s because more and more people are using their mobile devices to access the internet.
In this blog post, we will discuss how to optimize mobile ads for maximum engagement. Let’s jump in!
What are Mobile Ads?
In online advertising alone there are a plethora of different types of advertising. Everything from social and search, to display ads. Social ads include advertising on social media platforms, while search uses search engines such as Google. Display ads are often referred to as banner ads, and The HOTH has some great examples here.
In the case of mobile advertisements, these are advertisements that are specifically designed for mobile devices, such as smartphones and tablets. Ads can take many different forms, including text, images, videos, and even games.
One of the benefits of mobile advertising is that it allows you to reach your target audience when they are on the go. Think of mobile ads vs desktop ads, and the potential to reach anyone, anywhere as long as they have a cell phone on them.
Why Optimize Mobile Ads?
It is important to optimize mobile ads because mobile users view ads differently than other formats. They are often more likely to be interrupted, and they have a shorter attention span. This means that you need to make sure your mobile ad is creative and catches the attention of your target audience.
How to Optimize Your Digital Marketing for Mobile
There are many different ways to optimize your mobile ads for maximum engagement. Here are some of the best practices.
Videos are a great way to catch the attention of mobile users. They are also more likely to be shared than other types of content.
Consider the medium and format here. As REELS and TikTok continue to grow in popularity, vertical video can be a great option for ads.
Make it Interactive
Make your ad interactive by using gamification, store locator features, or other interactive elements. This will help to keep mobile users engaged with your ad.
Gamification is a great way to make ads more engaging. You can use games, quizzes, and other elements to make your ad more interactive.
Store locator features are also a great way to engage mobile users. This allows them to find your nearest store, and get directions to it. In the case of Google, using the “Maps” extension can be particularly useful here.
Include a Call to Action
With any online marketing endeavor, a call to action is crucial. Often in many mobile formats though, such as Instagram stories, it can be forgotten.
Always make sure your mobile ad includes a call to action. This will help to encourage mobile users to take the next step, whether it is downloading an app, signing up for a newsletter, or making a purchase.
Best Practices For Mobile Ads
Mobile ads are a great way to reach your target audience. By following some of the best practices, you can optimize your mobile ads for maximum engagement. Use videos, make them interactive, and include a call to action to encourage mobile users to take action.
Have a read of our Business Marketing section for more top tips.