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Here’s Why Richardson Hats Most Popular Choices for Fans

If you are a fan of trucker hats, then you probably know that the Richardson 112 hat is the king of the road when it comes to caps. Since the early 70s, these have been one of the most popular choices for fans of trucker hats. Why? There are a few reasons why Richardson hats and caps stay at the top of the list.

Hat Buyers Stick With Favorite Brands

When people choose Richardson hats, they tend to stay with the brand. The hat and cap market is a vast sea of choices. There are countless companies that produce hats and a large number of retailers that will sell these products. However, many shoppers prefer to stick with what they know. There are different reasons why this is so, but one of those reasons is driven by nostalgia. Richardson hats have been around for decades, but that is part of the appeal. It’s a mainstay brand that is tried, tested, and true to trucker hat fans.

Online Purchases Drive Bulk Sales

When people buy online, they have a tendency to buy more of the product they want. Over the years, e-commerce sales have steadily increased. However, the pandemic sent those sales boosts into overdrive. As buyers got into the routine of purchasing items online, it became a habit that stuck with many. 

This is particularly true for buying things in bulk. With one click, consumers can choose the amount of product. For Richardson hat buyers, it’s just as easy to purchase dozens of hats as it is to buy just one. Between ease of purchase power and dedication to the brand, buying hats in bulk has never been simpler.

Wholesale Purchases Cost Much Less

When a wholesaler offers a product, consumers will get the benefit of wholesale pricing — which is much less expensive than a typical retail purchase. Wholesalers often receive discounted rates when they buy from the manufacturer because they purchase in large volumes. It benefits the manufacturers because they are able to provide a great number of products for the wholesaler. This trickles down to the consumer that buys wholesale products because the items are available for a lower price. So, if you’re going to buy hats in bulk, everybody wins.

Richardson Hats Are Customizable

One of the top reasons that Richardson hats are a choice product is because consumers can wear a classic hat and still make it their own. Obviously, bulk purchases provide buyers with a whole bunch of hats. However, a great wholesale company can often customize those hats, too.

Think about it. Getting a  classic hat for a great price is fantastic. Yet, the ability to take that same product and cater to individual consumers is beyond great. People have been dedicated to choosing Richardson hats for decades. So, it’s a product that’s always going to be in demand. Giving customers the option to personalize those hats? That takes existing demand and adds a powerful layer of “must-have”.

Here’s the bottom line. If you’re in the merchandising business and want to sell this iconic gear, then buying Richardson hats in bulk is a wise choice.