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Active Campaign: what it is and how to use it

That’s is one of the best tools for email marketing. But do you already know how to make the most of it? That’s is the guide you need to read to learn more.

Active Campaign 

This Campaign is among the best Resources for email Advertising available to Businesses and Internet Marketing Services, but It’s also ideal for freelancers who Wish to Utilize lead Production; lead generation is attracting and converting potential customers into leads obtaining contact information. In digital marketing, we use a 

There would be dozens of alternatives; this is not the only program to send newsletters and DEMs. Mailchimp, for example, can be an equally good solution. The same goes for Mailup.

Also, for Sendblaster. But among the solutions available today, we want to dedicate space to this name: Active Campaign. The reason?

But before continuing, remember that Active Campaign, as many software for sending newsletters and DEMs, is a commercial tool and very professional and specific. And to use it, you have to invest both in the purchase of licenses and acquire the necessary skills for use.

The Topic Of This Post

  • 1 What is Active Campaign: definition
  • 2 What are the prices of this tool?
  • 3 What you can do with Active Campaign
  • 4 Alternatives to Active Campaign
  • 5 Your work with Active Campaign

What is Active Campaign: definition

It is a tool that integrates several tools for relationship management with lead. First of all, A tool for email marketing, sending newsletters, and obtaining good results in direct sales with sales letters designed to win over the Customer.

In reality, Active Campaign is a good ally of businesses, companies, organizations, and freelancers, even when it presents itself as CRM (Customer Relationship Management). It typically refers to software for managing relationships with customers and prospects. CRM stands for Customer…

That is software that deals with customer relationship management, the management of customer relations—another fundamental sector that you can take care of with Active Campaign: the work of marketing automation.

That is to say, everything that allows you to manage operations and activities that do not require human presence but that can be programmed to be activated concerning a specific condition.

What are the prices of this tool?

Find all the information regarding the section pricing. Price is the amount of money required for a product or service. In a broad sense, the price is the sum of all of this tool to do email marketing of the dedicated page. The critical aspect is that you can manage your needs and have a specific price.

First, you manage the possibility of getting an annual or monthly plan, very important. 

However, the most exciting aspect concerns the possibility of managing the number of subscribers to the lists of the database.  Put; it can be said, a database in With a lever, you increase or decrease the contacts to get a clear picture of how much you will have to invest in managing this volume. But isn’t there a free version of Active Campaign?

The prices of this professional tool are transparent.

No, and I think that’s right too. The reason is simple: we are talking about a professional tool that allows you to optimize marketing automation processes, funnel.

Such as sending SMS messages to reach a target. Target is consequently also particular and manages specific marketing campaigns. Do not you think?

What you can do with Active Campaign

Much. The functions made available by this reality used by many online businesses are endless. But to have a good definition of this topic, we can divide the activities into specific sections.

Email Marketing

Part of the work done by this software involves managing all the tools necessary to do an excellent job of email marketing, namely the activities that allow you to send professional messages to a list of contacts who have agreed to be part of your list.

Website and newsletter integration

Let’s start from the base: That is to say, the collection of exciting contacts.

The simplest, easiest, and most immediate way to collect emails is this: install a form on the website to enter email. Active Campaign offers a form system that can adapt to needs.

For example, you can choose between different formats such as the pop-up, the form to be inserted in the classic sidebar, or the bar at the top above the fold. Not to mention the floating box in the lower right corner of the website.

In addition, there is a crucial element to add: you can customize the forms in every way, from the aesthetics to the functionalities that allow you to make this element appear when needed and with the strictly necessary fields.

A / B test

Among the main functions of this tool, we find the possibility to carry out A / B testing. In marketing, the A / B test is a term for an experiment with only two variants, A and B, used to identify changes that increase. That is to say, sending different emails and then recording the results obtained. That’s is how your mailings are refined, and you can always get better results. On the other hand, this is the fundamental science of email.

Test to improve emails.

Why is A / B testing so valuable for email marketing? Simple, you can build a data-driven approach to make choices on an empirical basis and not just on simple ideas and impressions. Even because:

Without data, you are just another person with an opinion.

W. Edwards Deming

With this mechanism, you can manage your email marketing campaigns with unique precision. And unparalleled effectiveness.

Lists segmentation

Another aspect that can make a difference for professionals: the segmentation of the lists. This step is crucial because it allows you to follow a critical step when looking for maximum efficiency.

I’m talking about being able to send your lead precisely what allows you to intercept interest to increase conversions useful for the ultimate purpose of the Campaign.

The massive sending of emails to an undifferentiated audience is one of the fundamental reasons that lead to the abandonment of the lists. On the other hand, why should I keep getting messages that don’t interest me?

Email tags

Do you want to make it more precise in sending messages to the right people? Here the great resources of Active Campaign become fundamental. Here, everything is managed through a practical tag system.

Whenever your contacts perform an action and reveal interest in an activity, it is possible to let the automatic inclusion of those labels distinguish, even for your long run, the sending of particular messages.

Active Campaign email editor.

That allows you to manage content based on the tags entered, and here another essential point of the offers made available by the tool comes into play. I’m talking about the Active Campaign newsletter and DEM editor.

You can drag and drop the various elements that allow you to design and compose your email with buttons, images, text, blank video space, and HTML content to customize everything through a practical system.

Marketing Automation

One of the significant advantages when you decide to use the Active Campaign tools seriously and to their fullest potential: you can take full advantage of the concept of marketing automation—namely, the actions to promote a brand. A Brand is an identification symbol, trademark, logo, name, word, and phrase that companies use to distinguish their product from others. A combination managed by automated mechanisms and operated thanks to basic programming but aligns with needs thanks to AI.

That is artificial intelligence. The software learns from its mistakes and refines the funnel to guide the user towards an email sending path that proceeds towards the conversion. In web marketing, conversion means when a user takes a specific – measurable – action that is important to your business. Examples are access to the site, the visit of the final. That is the sale.

Indeed, we follow the path shown by inbound marketing, so the idea is to get another result at the end of the track.

That is to say loyalty. With email marketing, this is possible; you can turn a lead into a prospect. A Prospect is a prospect for whom we have contact information and who has been qualified as meeting specific criteria. In most and then in Customer and finally in ambassador.

The inbound marketing path.

How? A flow begins with a welcome and continues with a gift, more specific content, and another even more in-depth through an email journey. He launches into sending a promo or discount code and finally tries to sell. But it does not stop; this is not the aim.

Even when the goal is reached, you can manage the cross and upselling phases or delight in contact with gifts, attention, and communications that make him feel part of the community. With the Active Campaign workflow system, all this becomes easy and immediate. At least for those with a minimum of skills in the world of lead nurturing and content marketing.

Messaging and SMS

There are web marketing strategies that blend with different activities that always involve the digital world but do not contemplate the use of the internet and email. For example? With Active Campaign, you can also work with traditional messaging, the classic SMS. Reason?

Not all people are present on the same means of communication, and you need a tool that can coordinate efforts, even with the SMS and messages that appear on the website. Thanks to Active Campaign, you can track the behavior of the public and segment not only the sending of emails but also based on the means used for communication.

Customer Relationship Management

In any case, the heart of inbound marketing for many companies, especially those of medium and large size or which, in any case, have very complex customer management and a longer sales funnel.

Maybe the remote freelance doesn’t need a CRM, a customer relationship management able to keep track of the various steps.

But those who work mainly in the B2B (Business-to-Business) is an adjective used to describe companies that sell to other companies. For example, Studio Samo is primarily a B2B company because it sells …needs to organize all messages and interactions with a contact in one place. To follow the transformation from lead to Customer, perhaps passing through intermediate stages. Active Campaign sales CRM allows just that.

Thanks to the management of leads and contacts, you can identify, at a glance, which are the potential customers to contact again and which ones to leave on hold because they have already shown a specific will.

 It is just a taste of the potential expressed by the Active Campaign CRM: thanks to this tool, you have all the communication that revolves around customers in one place. InsuranceTarget? Avoid contact dispersion and make sure that nothing is left to chance.

Alternatives to Active Campaign

A good guide dedicated to a tool like this must have a defined phase to possible alternative solutions. Because for some reason, you may find yourself struggling with Active Campaign but, at the same time, need these utilities. How to move in these cases?

Just choose one of these software that performs, in one way or another, the same functions. Here is a series of alternative and practical tools.


For many, it is the best software for sending newsletters, dedicated only to this job. If only because it specializes in a task (sending emails) and offers a different solution than competitors. A competitor is a company in the same sector or a similar industry that provides a similar product or service in economic parlance. It could be the mass mailing and list management program is on your computer.


Perfect for predictive email marketing, thus exploiting artificial intelligence to manage the acquisition and lead nurturing process. With Mailup, you can also achieve a lot with the management of SMS messages and various chatbots. They are also known as digital assistants. Chatbots interpret and process requests like those of Messenger and Telegram.


One of the favorite candidates to replace Active Campaign in the work of email marketing and contact management in the creation of sending mass messages to many contacts. But not only that, Mailchimp is comparable to Active Campaign precisely because it presents itself as a complete platform.

You can use it for email marketing, sending newsletters, CRM, and automation, and not forgetting that it has a free version: Tinyletter.

Your work with Active Campaign

For sure, you can get great results from a thorough use of this tool to send emails, messages, and communications to customers. If you want to work with content marketing to develop a constant relationship with your contacts, you need software like Active Campaign.

Do you agree? Do you use this tool to manage your sales funnel? Leave your opinion in the comments, and let’s tackle this issue together.