Communication plays a major role in anything you deal with; it can make or break your project, and well, I don’t need to tell you how complicated it is to communicate. Surely you can convey things freely to your friends. If it’s your client or designer sitting in front of you, it’s hard to explain how and what you exactly want, and you don’t even know if they understood your perspective or not until the design. Both parties have their thought process, and a lot goes behind the scenes that you may never know. And you never know what goes in your client’s or designer’s head until you ask them. Therefore, the more they communicate and share information about the project, the more they will understand each other’s points of view. Moreover, if it’s your first time, it’s even more important for you to ask crucial and must know the questions to work smoothly.
Here is the list of questions that you can ask your clients or designers before you finalize the deal:
- What do you exactly need?: Before approaching any designers, customers need to be clear in their head what they exactly want, or designers need to ask what they want from you? If your client is not clear with what they need, they will miscommunicate information. Needless to say, how dangerous is miss communication. Designhill has a special procedure or process for a design brief before moving further; the platform asks you step-by-step questions for your needs. The more designers know about the company and brand, the better they can offer; therefore, companies or clients need to provide every detail.
- How would you prefer to communicate?: Every designer has their own preferences; some like to discuss in person while some are okay with calls and emails, and the same goes with clients. Coordination is an essential element when you want to work together. Therefore, clear your communication process beforehand and ask your designer or client how comfortable it is. Some designers don’t like intermittent texts or calls, while some are off their phones when designing. That’s how they work.
- What can be the deadline for the project?: well! Of course, you cannot miss this one for obvious reasons. It’s not always necessary to mean that if you are okay working in haste or short period, others are too. It’s always wise to discuss deadlines to avoid disappointments later. Logo generator platforms can design your logos within hours. So, if you’re on time, the crunch logo maker is perfect for you.
- What is your experience with our field?: Best restaurant logo designer can not necessarily be an expert in creating brochure design. It’s not about designing but more about if they know your industry and target customer. A designer who cannot understand your consumer base will not be able to convince them to buy from you with their designs. Take your time to learn about your designer’s experiences in your industry, and the same goes for designers. They need to understand their client’s target customers. It always helps if you know who is going to view your design most of the time. Logo makers can help you design Products for any type of industry, considering their understanding and the vast team behind it.
- What are the services included in the fee?: More of a technical question; Everything can be settled if you settle this one. Many times clients assume services in the fee, and designers don’t convey everything they are including. Clients assume everything when they hear the fee and don’t follow up, which may cause problems later on. You need to ask your designer specifically whatever you want; this may include revision policy, edition, simplified logo, or full sketch. If you need them in your office meeting, convey your requirement beforehand as not every designer is willing or available to attend meetings.Logo makers such as Designhill have predefined packages for their clients, including every detail and service they provide.
- What creative process do you follow? Every designer has a working style, habits, and traits that may or may not create problems for you. So, to avoid improbable expectations ask your design=nre how they are planning to work on your project. For instance, you should avoid project handover at the end of the business day if your designer is a night owl. Or your logo design might need long brainstorming for days with no progress, and next, you know your designer is ready with the design in the next few hours. Therefore, to coordinate efficiently, you need to understand how they work and what type of process they follow.
- How do you handle copyright?: One of the crucial factors that should be cleared before you finalize your deal is who will be the owner of the logo design? Will the company become the sole owner? Or does the designer have the right to sell the same design with little change to someone else? If you exclude the design that solely belongs to you, you need to communicate with your designer. For instance, each designer on Designhill holds the copyright of their designs until they pass ownership to clients.
- Can we see some references?: Can you work with designers when you don’t exactly know what their quality of work is? How have they ever designed something like you are asking them? No, right? You need something for reference to reassure where you are putting your money. Logo design platforms provide you enough references to check their work; that way, it helps you to know if your imagination can be brought into an actual design. Designhill provides several options for clients to get an idea of work. Therefore, it becomes easy for them to choose.
- What is the overall goal?: The designer cannot exactly work or satisfy you with their work if they don’t know your goals? What exactly does your business exactly do? Tells your values and beliefs? What do you want your customers to perceive from you? All these questions must be solved before designing. A designer needs to know all sorts of details to get inspiration and logic to create something for you. For instance, a designer can not create a convincing book cover design if they don’t know your plot and the story’s base.
- What do you want to accomplish?: Clients and designers both need to be clear about what they want from logo design. You need to clarify what purpose the design will serve to customers. For instance, you want to design a logo for attracting customers and brand awareness, or you want to revamp your brand identity for a new market. Both are completely different things; brand awareness implies recognition among customers, and brand identity is what your customers think your brand sells.
- In what format will we receive our project?: Another technical question that is better cleared beforehand. For instance, the best file format for social media design is not necessarily best for websites. So, clear your designer In what format they provide or what format you want. Moreover, if your designer uses different software than your team, you might need a third-party source to transfer files. Therefore, make arrangements with your designer and convey the same to your team to avoid the last-minute hassle.
Bottom line: Always remember one thing, communication can make or break your hard work. These questions are basic and crucial for every designer or client to clear out on common grounds. Apply these questions on whatever design you want; they will wipe out most of your queries but still, if you have anything in mind, don’t assume your other party whatever you have in mind. It’s better that way to avoid later disappointments.