If you’re new to the world of digital marketing, you may be wondering how to get started with keyword research. A great place to start is with Google’s Keyword Planner Tool. This free tool allows you to research keywords and get ideas for new content topics. In this post, we’ll show you some creative ways to use the Keyword Planner Tool to improve your content marketing strategy.
1. Use the “Keyword Ideas” Tab to Find New Content Topics
One of the most useful features of the Keyword Planner Tool is the “Keyword Ideas” tab. This tab allows you to enter a seed keyword and see a list of related keywords.
You can use this feature to find new content topics that your audience is interested in. For example, let’s say you run a blog about marketing. You could enter the keyword “marketing” into the Keyword Planner Tool and get a list of related keywords, like “content marketing,” “social media marketing,” and “email marketing.”
This list of related keywords can give you ideas for new blog posts or articles. By creating content on these topics, you can attract new readers and grow your audience.
2. Use the “Keyword Ideas” Tab to Find Long-Tail Keywords
In addition to finding new content topics, you can also use the “Keyword Ideas” tab to find long-tail keywords. Long-tail keywords are longer and more specific than general keywords.
For example, let’s say you sell women’s clothing. A general keyword like “women’s clothing” would get a lot of searches, but it would be very competitive. A long-tail keyword like “women’s plus size clothing” would get fewer searches, but it would be much easier to rank for.
The Keyword Planner Tool can help you find long-tail keywords that your audience is searching for. To do this, enter your seed keyword into the tool and then click on the “Keyword Ideas” tab.
Scroll down to the “Search Volume” section and click on the “Advanced Filters” link. In the “Word Count” drop-down, select “3 Words or More.” This will show you a list of long-tail keywords that have at least three words.
3. Use the “Plan Overview” Tab to See Your Competitors’ Keywords
In addition to finding new content ideas and long-tail keywords, you can also use the Keyword Planner Tool to spy on your competitors. The tool has a feature called the “Plan Overview” tab, which allows you to see the keywords that your competitors are targeting.
To use this feature, enter your competitor’s website into the “Your Competitor’s URL” field. Then, click on the “Plan Overview” tab.
You’ll see a list of the keywords that your competitor is targeting, as well as their estimated search volume and average CPC. This information can give you insights into what keywords you should be targeting.
4. Use the “Keyword Groups” Tab to Find Negative Keywords
Another useful feature of the Keyword Planner Tool is the “Keyword Groups” tab. This tab allows you to create lists of related keywords, which can be helpful for organizing your keyword research.
You can also use the “Keyword Groups” tab to find negative keywords. Negative keywords are keywords that you don’t want your ads to show up for. For example, let’s say you sell women’s clothing, but you don’t sell men’s clothing. In this case, you would want to add the keyword “men’s” to your list of negative keywords.
To use the “Keyword Groups” tab, click on the tab and then click on the “Create new keyword group” button. Enter a name for your group and then click on the “Save” button.
Next, enter your seed keyword into the “Add keywords” field and then click on the “Add” button. You’ll see a list of related keywords. To add a keyword to your group, click on the checkbox next to the keyword and then click on the “Add to group” button.
5. Use the “Opportunities” Tab to Find Keywords with High CPC
In addition to finding negative keywords, you can also use the Keyword Planner Tool to find high-CPC keywords. CPC stands for cost-per-click, and it’s the amount that you pay each time someone clicks on your ad.
The higher your CPC, the more expensive your keywords will be. However, high-CPC keywords can also be very profitable, because they tend to convert well.
To find high-CPC keywords, enter your seed keyword into the Keyword Planner Tool and then click on the “Opportunities” tab. You’ll see a list of keywords with estimated CPCs. The higher the CPC, the better.
Google’s Keyword Planner Tool is a powerful tool that can help you with your content marketing, SEO, and PPC campaigns. By using the tips in this article, you can get the most out of the tool and grow your business.
If you’re not sure where to begin, the team at Yoru Marketing can help. They have extensive experience helping businesses create and implement effective Performance Max campaigns. Contact a Google Ads agency to learn more about how they can help you grow your business with Google Ads.
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