There are so many tools on the market that it can be hard to know where to start. For a newbie digital marketer, how do you choose the right ones?
There are many helpful tools for Newbie Digital marketers. Every tool has its purpose. For example, Pikdo can be helpful for Instagram Analysis and Google analytics is helpful for website analysis.
Get started with these three best tools for newbie digital marketers.
Buzzsumo is a great tool for finding out what articles have been shared the most on social media. This is great for finding out what kinds of articles your audience is interested in.
By using Buzzsumo, you can see how your audience is responding to your content, and then you can make changes to your content based on what they’re responding to.
Most copywriters and content creators use Buzzsumo as an authoring tool and a marketing tool.
Great copywriters and content creators spot trends early and often, they read widely, and they share content online. Put simply, they know how to generate exposure for their writing.
Buzzsumo helps find through an advanced algorithm and it’s based on loads of detailed data. They’ve got a pretty steep free plan to get started, which is powerful. They offer custom dashboards, search, email, and more.
They have unlimited free reading and analyzing, but the paid plans give you even more data.
You’ll get a breakdown of your read time and the content (number of open and click rates) on other sites that you write on or with. You can even enter your metrics to see your overall engagement, open and click rates, open rate, and many more.
This gives you insights into your audience that can help your content stand out from the rest.
By using this tool, you’ll make timely content decisions and you’ll come up with powerful strategies to measure the success of your content. The Social Surfer gives you several tools that are worth checking out.
CoSchedule is a SaaS tool that’s designed to help you manage your editorial calendar and social media marketing. It’s available for both desktop and mobile, so you can easily access it wherever you are.
CoSchedule is a great way to plan your editorial calendar and schedule your social media posts, all in one place. It’s a bit pricier than using a calendar app but worth every single penny.
Users have grown to love the interface and simple yet powerful tools, like the scheduled charts, tools in the dashboard, and topical calendars.
Businesses need to have a calendar either directly linked to their CRM or in a third-party spreadsheet. Unfortunately, most CRMs only allow up to five entries for social media posts.
With CoSchedule, you can plan multiple events with notes on the timeline, map out a content calendar, and more. But if you plan a long-term event, you have to plan it for over a year!
Even if your business has a beautiful social media calendar based on an external tool, it’s still not as useful as a dedicated spreadsheet.
CRM tools have certain limitations. While going through them can be tedious, you can manage events better if you use CoSchedule.
For example, you can create custom social media calendars that let users decide what social media to use in between scheduled events.
You can also schedule recurring social posts that don’t end. You can schedule everything that comes into your account. It’s a breeze to use the tool, and it’s great if you already have a Graimian CRM or XYZ CRM.
CRM tools also have a limitation regarding time. If you don’t have enough time to handle every social media post, … you can easily import your timelines from Airtable and other plugins.
Importing is also super convenient because you can add your social media posts to every timeline. CRM tools are great for planning events, but you can only put so many events in each timeline. Having a different interface for different platforms is usually better for a digital marketer.
3. Google Keyword Planner
Google Keyword Planner is an excellent tool that helps you find search terms that you can use to get found on Google.
It’s also free! To use it, you just plug in a keyword related to your business, and Google shows you how many people search for that term every month, and the average monthly cost of advertising for that keyword.
It’s not the prettiest tool on the block, but if you’re trying to figure out how to rank real estate listings for example, well, that’s where it counts.
Keywords Everywhere is a hefty tool that allows you to answer questions related to any campaign you’ve ever run. A lot of these questions have to do with Google’s Autocomplete feature and different feature terms.
It also offers a lot of built-in help you can use as you make your first few searches. You get a list of suggested search terms as well as suggested competitors’ terms.
Awareness allows you to see every update and a new term that might be trending in your industry. You can even sign up for alerts on any new terms that spot you not monitoring as well.
When you rely on Keyword Planner, it’s great to see how high the search volume is in your current niche. It’s a lot easier to spot low volumes, too. However, KnowTheTech will tell you how dangerous a term can be for your brand.
I’m a big fan of Ahrefs. They offer loads of free SEO and SEM research that is easy to understand. They also offer a paid version of their suite for $99. Pretty good value when you consider Ahrefs often charges more than Google for the same services. Depending on what services you use, I recommend getting both.
Surprisingly, free tools are also often the most accurate. Bing Hummingbird is a brand that gets very little love from marketers. Bing defines its role with search as “providing answers that improve people’s lives.” So, it’s no surprise that all they offer is free tools.