AMP Technology

Impact of AMP Technology on Search Engine Ranking Positions

AMP (Accelerated Mobile Pages) technology is here for few years. Nowadays, it has become an integral part of mobile SEO. Google has introduced this technology in 2015. At that time, the experts had explained two benefits of this technology. First, it has a fast label in the search engine results. Secondly, it can last positive impacts on the search engine ranking positions of a website. We are observing the huge impact of AMP technology in the search engine ranking positions. In the past, AMP didn’t have a direct impact on the ranking of a website. Now, Google has introduced Core Web Vitals for Google Page Speed Insights test. It means that Google is focusing on the speed and mobile-friendliness of a website. This thing is showing that it has a direct impact on the search engine ranking positions of a website.

What is AMP Technology?

AMP technology allows the developers to develop lightweight pages. These lightweight pages are providing a lightning-fast and engaging experience to the users. It is available in the form of an open-source HTML framework. This framework is providing a straightforward method for the users to create web pages. These web pages will provide a fast and smooth loading experience to the users. When users will see the AMP version and canonical version of the web pages in the search results, they will click on the AMP version of the web pages. After introducing the AMP technology to your website, you can speed up the consumption of mobile content. After enabling AMP technology, you can improve the user experience of the visitors.

AMP Technology Increases Website Engagement:

All the mobile users don’t have fast internet connections. Some mobile users have a slow internet connection. If a mobile user has a fast internet connection, he can load all kinds of websites without facing any problem. On the other hand, if a user has a slow internet connection, he has to face lots of problems to open the canonical websites. Here, you can get the benefit of the AMP technology. Due to lightweight pages, the AMP technology will load your website on a stable internet connection too. It will decrease the page loading time of a website. As a result, the users will spend more time on your website. This thing will increase the chances of the visitors staying longer on your website. Due to increased website engagement, your website will get a higher ranking in the search engine ranking positions.

It Will Improve Ranking and Traffic:

According to the new update of Google, the page load time of a website is a new ranking factor. Due to the lightweight pages, the AMP websites are loading fast. That’s why they are lasting some positive impacts on the ranking of the search engines. For example, if two websites are neck-in-neck, Google will give importance to the faster website. Its reason is that Google is trying to provide a better user experience to visitors. According to Google, a fast loading website will provide a better user experience than a slow loading website.

Lower Bounce Rate:

You can easily view the bounce rate of a website in the Google Analytics report. According to SEO experts, Google is also considering the bounce rate of a website as a ranking signal. If a website has a high bounce rate, Google considers that it fails to provide the best user experience to the visitors. On the other hand, if a website has a lower bounce rate, Google considers that it is providing the best user experience to the visitors. If your website is taking more than 3 seconds to load the data, almost 53% of the visitors will leave your website.

If more and more visitors will leave your website, this thing will increase the bounce rate of a website. Due to the absence of AMP technology, your website will not load fast on mobile devices. That’s why visitors will not like to visit your website. After leaving your website, they will try to enter into another website. On the other hand, if you are using AMP technology, visitors will never face this kind of problem. Due to the lower bounce rate, Google will improve the ranking of your website in the search engine results.

Higher CTR:

According to a dissertation help firm, it is also one of the most important benefits of AMP technology for a website. Google will show the AMP websites in the top five results of the mobile searches. Moreover, it will also show the sign of AMP. When users will see the AMP website in the top five results, they will try to click on this website. When more and more visitors will click on your website in the search results, this thing will increase the CTR of your website. The higher CTR of a website is also becoming a cause of the higher search engine ranking positions.

Additional Visibility in the Google Search Results:

When someone searches a keyword on the mobile, Google will enhance the appearance of the AMP websites. It means that Google will highlight these websites will the lightning bolt icon. When visitors will see this kind of icon, they will get an idea that they will get the fast loading speed on this website. As a result, they will try to click on this website. Sometimes, you can get more traffic than the world’s most famous websites. Along with enabling the AMP technology, you should also optimize the content of your website. This thing will provide extra benefit to your website.

Swipe to Visit Functionality:

Google is providing an essential Swipe to Visit functionality to the AMP websites in the Google Images. When a visitor selects the image of an AMP website, it will show the preview of the header of a website. You can easily visit this website just by swiping the image. Moreover, Google is also showing the AMP pages in the top stories list. Due to the introduction of the Core Web Vitals, the importance of the AMP pages has further increased. The AMP pages are providing the on-page experience metrics to the visitors. These things are showing that AMP technology is the future to get a higher search engine ranking positions.